The Next Generation of Print – Evolve or Die!
As our industry continues to evolve as a result of internal and external factors one message is clear – Evolve or Die! A service provider cannot afford to remain static and continue to offer the same...
View ArticleMaking the case for adding Integrated Marketing Services
We are currently experiencing a dynamic shift in the print industry which is creating a number of implications for all service providers. Cross Media and Web-to-Publish services will impact traditional...
View ArticleNew Skills for New Services
Many companies acquiring new solutions fail to develop a comprehensive plan before going to market. They go right from training on the solution into the field with exactly the same approach that they...
View ArticleTracking and Measurement for Integrated Marketing Services
According to an October 2010 InfoTrends in-depth study entitled Capturing the Cross Media Direct Marketing Opportunity, the study reported a shift toward not only using more electronic and online...
View ArticleThe Fear Factor! Musings from the PODi AppForum
I just returned from the PODi 2011 AppForum in Las Vegas. It was a great event and my colleagues and I had an opportunity to meet with many of our customers in addition to many Print Service Providers...
View Article
